Talent Media Initiative

CLIMATE JUSTICE

At ATNM we believe, climate justice through social media and influencers uses the wide reach and personal impact of digital platforms to spotlight the unequal effects of climate change on vulnerable communities. By collaborating with influencers, climate justice campaigns can amplify the voices of marginalized groups, share real stories from those on the frontlines, and educate audiences on the urgent need for fair, sustainable solutions. Influencers lend authenticity and immediacy to these issues, helping mobilize global audiences, spark action, and push for policies that prioritize equity and resilience in the face of climate change. Together, social media and influencers create a powerful tool to drive awareness, accountability, and solidarity for a more just climate future.

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WATER AID

Water Aid was a six-week campaign together with Prism communication and WaterAid Tanzania, with the aim of reducing new COVID-19 cases and raising awareness of climate changes, causes and its effects to the environment.

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WATER AID

Water Aid was a six-week campaign together with Prism communication and WaterAid Tanzania, with the aim of reducing new COVID-19 cases and raising awareness of climate changes, causes and its effects to the environment. These aims were reached through: • Using social media to enhance behavioral change of the targeted audience. This included the use of hashtags such as #IpeUsifilkupeUhai,#MazingiraYakoUhaiWako. • Using the mass media to deliver awareness through radio stations • Sending bulk SMS to local network providers such as Tigo, Airtel, Vodacom and Halotel. • Sending IVR messages that were approved by the ministry with Hygiene content including Frequently asked questions on signs of COVID-19. • SWASH activities clubs were formed and revived in primary schools in rural areas with the aim of delivering hygiene messages to children. • Launching a climate change campaign. These strategies proved successful as 40 million users were reached, and 176,863 impressions were created through social media.1088 people were reached through the IVR messages and on traditional media 15 million people were reached through radio spots. Swash clubs were formed and revived in schools and accompanying the activities,264 trees were planted aiding climate changes. 19 handwashing facilities were branded with key hygiene messages. This includes HOW TO WASH YOUR HANDS message helping the reduction of COVID-19 spread in Tanzania

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.