Talent Media Initiative

PUBLIC HEALTH

ATNM believes that incorporating influencers and social media to promote public health campaigns is a powerful tool. In today’s digital age, social media influencers have emerged as powerful agents of change, particularly in the realm of public health. With their vast reach, credibility, and ability to engage diverse audiences, influencers offer a unique opportunity to promote health-related messages, shape behaviors, and encourage healthier lifestyles.

Artist 1

One by one:
Target Covid-19 Tanzania campaign

A campaign launched in March 2020 by ATNM with an aim of raising awareness of Covid-19 in Tanzania. The project was first introduced when the pandemic was at its peak.

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Artist 2

WATER AID

Water Aid was a six-week campaign together with Prism communication and WaterAid Tanzania, with the aim of reducing new COVID-19 cases and raising awareness of climate changes, causes and its effects to the environment.

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Artist 1

TANZANIA IKO TAYARI

A vaccine uptake campaign emphasizing on the leave no one behind immunization agenda. Its aim was to support the government of the United Republic of Tanzania through the ministry of health to President’s Office Regional Administration and Local Government in collaboration with Partners and other stakeholders

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Artist 2

AU BINGWA

The AU COVID-19 Bingwa initiative was a campaign centred around the strategy of “leaving no one behind”. ATNM partnered with various organisations such as the African Union and Africa CDC. It focused on encouraging the youth on getting vaccinated and encouraged them to encourage others to do so.

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Artist 2

UMENAWA CAMPAIGN

ATNM together with Water Aid came together to introduce the umenawa campaign. Its main purpose was to emphasize hygiene in primary schools. This was done through painting mural walls covering a square meter area of 2 by 2,4.

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Artist 2

WORLD NTD DAY

World NTD is a global movement to combat Neglected Tropical Diseases (NTD) with a global theme of unite, act and eliminate. ATNM was engaged by managing social media channels to combat NTD’s using various African influential figures.

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ONE BY ONE

A campaign launched in March 2020 by ATNM with an aim of raising awareness of Covid-19 in Tanzania. The project was first introduced when the pandemic was at its peak. The name one by one, reflected the goal of the project which was leaving no one behind. Leaving no one affected by the crushing effects of the pandemic by; • Reducing vaccine hesitancy and debunking misconceptions about Covid-19 vaccines. • Changing people’s perspective and behavior around the critical need to get vaccinated. • Increasing Covid-29 uptake by 20% or more in target regions. • Increasing trust and promote preventive behaviors such as taking vaccines, testing regularly ad maintaining a healthy lifestyle. These objectives were implemented through engaging various influencers such as; health care workers and youth leaders. National campaigns on social media, Radios and via celebrity influencers in targeted regions. Organizing special events that were vaccination based in the targeted regions and measuring the evaluation of the campaign. Through these strategies ATNM was successful in reaching the goal set as, 1 billion impressions were created and 36.5 Million people were reached during the campaign. Also, a shift in behavior towards the vaccine was changed as the rate of people vaccinated rose from 17% to 44% in December 2022 and records from WHO and CDC show that the rate raised to 70%.

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.

WATER AID

Water Aid was a six-week campaign together with Prism communication and WaterAid Tanzania, with the aim of reducing new COVID-19 cases and raising awareness of climate changes, causes and its effects to the environment. These aims were reached through: • Using social media to enhance behavioral change of the targeted audience. This included the use of hashtags such as #IpeUsifilkupeUhai,#MazingiraYakoUhaiWako. • Using the mass media to deliver awareness through radio stations • Sending bulk SMS to local network providers such as Tigo, Airtel, Vodacom and Halotel. • Sending IVR messages that were approved by the ministry with Hygiene content including Frequently asked questions on signs of COVID-19. • SWASH activities clubs were formed and revived in primary schools in rural areas with the aim of delivering hygiene messages to children. • Launching a climate change campaign. These strategies proved successful as 40 million users were reached, and 176,863 impressions were created through social media.1088 people were reached through the IVR messages and on traditional media 15 million people were reached through radio spots. Swash clubs were formed and revived in schools and accompanying the activities,264 trees were planted aiding climate changes. 19 handwashing facilities were branded with key hygiene messages. This includes HOW TO WASH YOUR HANDS message helping the reduction of COVID-19 spread in Tanzania

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.

TANZANIA IKO TAYARI

A vaccine uptake campaign emphasizing on the leave no one behind immunization agenda. Its aim was to support the government of the United Republic of Tanzania through the ministry of health to President’s Office Regional Administration and Local Government in collaboration with Partners and other stakeholders to implement different interventions for delivery and sensitization of Vaccines, including uptake of COVID-19vaccines countrywide. Inspired by the One by One: Target COVID-19 Tanzania campaign, Tanzania Iko Tayari’s campaigns objectives included; • Partnering with shareholders to design and implement vaccine uptake in the country. • Including influencer led media and community engagement interventions. Influencers in this project included; Millard Ayo, Redemptus Caesar, Haji Manara. • Increasing the demand for and acceptance of COVID-19 vaccines Through influencers, the Tanzania iko tayari campaign gained its popularity as, influencers such as Millard Ayo with 14.6 million followers and Hamisa Mobeto a Tanzanian artist with 11.7 million followers, helped spread awareness of the COVID-19 vaccine in the country. This project was a success, as in December 2022 the demand of COVID-19 vaccines skyed to more than 70%. Hence the objective set were met.

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.

TANZANIA IKO TAYARI

A vaccine uptake campaign emphasizing on the leave no one behind immunization agenda. Its aim was to support the government of the United Republic of Tanzania through the ministry of health to President’s Office Regional Administration and Local Government in collaboration with Partners and other stakeholders to implement different interventions for delivery and sensitization of Vaccines, including uptake of COVID-19vaccines countrywide. Inspired by the One by One: Target COVID-19 Tanzania campaign, Tanzania Iko Tayari’s campaigns objectives included; • Partnering with shareholders to design and implement vaccine uptake in the country. • Including influencer led media and community engagement interventions. Influencers in this project included; Millard Ayo, Redemptus Caesar, Haji Manara. • Increasing the demand for and acceptance of COVID-19 vaccines Through influencers, the Tanzania iko tayari campaign gained its popularity as, influencers such as Millard Ayo with 14.6 million followers and Hamisa Mobeto a Tanzanian artist with 11.7 million followers, helped spread awareness of the COVID-19 vaccine in the country. This project was a success, as in December 2022 the demand of COVID-19 vaccines skyed to more than 70%. Hence the objective set were met.

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.

UMENAWA CAMPAIGN

ATNM together with Water Aid came together to introduce the umenawa campaign. Its main purpose was to emphasize hygiene in primary schools. This was done through painting mural walls covering a square meter area of 2 by 2,4. Both male and female toilet entrances were painted UMENAWA? Together with other artwork supporting the UMENAWA implementation. The project proved to be a success as the WaterAid activity successfully painted 30 primary schools in Kisarawe. Hence the information intended was delivered efficiently. Also, ATNM was able to paint school walls with vibrant colours and inspiring designs that enhanced the aesthetic appeal of the school premises and contributed to a more positive and conducive learning environment.

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.