EDUCATION

Education is a vital foundation for the younger generation, shaping their future and empowering them with the skills and knowledge needed to thrive in an ever-evolving world. A quality education fosters critical thinking, creativity, and resilience, enabling young people to become active contributors to society and pursue meaningful careers. Recognizing the importance of a strong learning environment, PRISM Communication has d edicated itself to supporting educational initiatives that enhance access and improve conditions for students.

Artist 1

TANGA YETU

The Tanga yetu project was launched to support the local efforts of the Tanzanian government’s vision for high-quality education especially for young boys and girls in Tanga City.

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Artist 2

UMENAWA CAMPAIGN

ATNM together with Water Aid came together to introduce the umenawa campaign. Its main purpose was to emphasize hygiene in primary schools. This was done through painting mural walls covering a square meter area of 2 by 2,4.

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TANGA YETU

The Tanga yetu project was launched to support the local efforts of the Tanzanian government’s vision for high-quality education especially for young boys and girls in Tanga City. The project applied a variety of innovative approaches aiming at effectively improving children’s learning performance as well as addressing key challenges that limit children’s success in school. This project is implemented in Tanga City through a decentralized structure by engaging institutions at the ministry level (TIE and PORLAG), Local Government Authorities and Tanga communities. Specifically, the interventions aim at achieving the following key outcomes. • Improved learning performance for basic education students in Tanga City • Improved teachers’ motivation and performance • Enhanced community and parents’ participation to effectively participate in their children’s education. 20 primary schools were enrolled whereby 2,000 students from class three to class six were assessed. At first 471 students could not reach the basic level in literacy and numeracy skills. After being enrolled in the program test scores increased from 0.1 to 0.3 standard deviation per student, with impact estimates are high as 0.7. this gives us additional confidence that this project can be replicated across Tanga city schools and schools in the whole country.

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.

WATER AID

Water Aid was a six-week campaign together with Prism communication and WaterAid Tanzania, with the aim of reducing new COVID-19 cases and raising awareness of climate changes, causes and its effects to the environment. These aims were reached through: • Using social media to enhance behavioral change of the targeted audience. This included the use of hashtags such as #IpeUsifilkupeUhai,#MazingiraYakoUhaiWako. • Using the mass media to deliver awareness through radio stations • Sending bulk SMS to local network providers such as Tigo, Airtel, Vodacom and Halotel. • Sending IVR messages that were approved by the ministry with Hygiene content including Frequently asked questions on signs of COVID-19. • SWASH activities clubs were formed and revived in primary schools in rural areas with the aim of delivering hygiene messages to children. • Launching a climate change campaign. These strategies proved successful as 40 million users were reached, and 176,863 impressions were created through social media.1088 people were reached through the IVR messages and on traditional media 15 million people were reached through radio spots. Swash clubs were formed and revived in schools and accompanying the activities,264 trees were planted aiding climate changes. 19 handwashing facilities were branded with key hygiene messages. This includes HOW TO WASH YOUR HANDS message helping the reduction of COVID-19 spread in Tanzania

COMMUNITY ENGAGEMENT

Diamond platnumz being the diamond he is, involved himself in charity work, particularly in his hometown tandale. He has supported education and health initiatives and has been involved in funding the construction of schools and health care centres in rural areas.