PANDEMIC
In most parts of the world, pandemic control measures not only require the strength of medical and logistical interventions but also need a form of effective communication strategy that resonates among the various communities. ATMN realizes that figures in society will play a critical role in public perceptions and behaviors by influencing these messages in rich ways. In crisis situations, false rumors or preventive information spread as sufficiently fast as the virus itself and act as barriers to patient compliance. ATMN links the health authorities with the mass people through the trusted voices at various platforms and easy dissemination of timely and culture-specific information to communities. They sweep the way for an actionable communication targeted which is known for having individualization, focus, and relativity in framing public health measures such as vaccination, mask-wearing, and social distancing. Such an approach dispels myths and misconceptions while building trust so that people will be willing to adopt behaviors that will protect themselves and their communities. Finally, ATMN brings another perspective into its projects by building an influencer movement into its pandemic response: a creative system through which individuals move into the action space as well as into resilience building against public health crises.

One by one:
Target Covid-19 Tanzania campaign
A campaign launched in March 2020 by ATNM with an aim of raising awareness of Covid-19 in Tanzania. The project was first introduced when the pandemic was at its peak.
Learn More
AU BINGWA
The AU COVID-19 Bingwa initiative was a campaign centred around the strategy of “leaving no one behind”. ATNM partnered with various organisations such as the African Union and Africa CDC. It focused on encouraging the youth on getting vaccinated and encouraged them to encourage others to do so.
Learn More
WORLD NTD DAY
World NTD is a global movement to combat Neglected Tropical Diseases (NTD) with a global theme of unite, act and eliminate. ATNM was engaged by managing social media channels to combat NTD’s using various African influential figures.
Learn More